Jack the giant slayer was predicted to only gain real success inside America and Europe it did however reach number 1 in Russia and the Ukrain... Here is why.
The advertising budget of this film was huge! All across the world there were mysterious giant footprints, bus stops consumed by shoots and leaves and billboards supported by giant beanstalks. Warner Brothers used the full power of their advertising department to ensure that this film would reach people all the way out in Mexico, Russia and Canada allowing it to almost treble the amount of box office takings made by Identity Theft in the same opening weekend.
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